Trademark Strategy in Practice: Artist Branding Case Studies

This module introduces trademark law through practical, real-world application using artist brands as case studies. Rather than focusing on doctrine alone, the module examines how names function as commercial assets, how distinctiveness is evaluated in practice, and how trademark strategy evolves as a brand grows. Through analysis of artists including Lana Del Rey, Lady Gaga, and Chappell Roan, participants will develop the ability to assess protectability, identify relevant classes of goods and services, and formulate practical recommendations for clients. The module concludes with a structured exercise requiring independent analysis of selected artists, reinforcing the transition from legal concepts to client-facing advice.